With over 20 years of consumer goods, retail and digital experience, Jemma’s multi-disciplinary background includes senior positions in leading FMCG organisations and advising early-stage startups on market entry, growth and investment. In her latest role as Managing Director of *shopt making, Jemma is well placed to advise on growing digital apps in retail across multiple global markets.

Jemma will be contributing her exceptional knowledge and expertise to help shape the journey of Jisp, disrupting the retail industry through the app’s AR voucher redemption solution, Scan & Save.

Julian Fisher, Founder and CEO of Jisp said, ‘’Ever since Jemma was introduced to Jisp she has been selflessly supportive. An insightful, knowledgeable, and incredibly resourceful person who’s contribution has already had a huge impact on our business. The prospects for our company simply get better and better‘’

Commenting on her new position, Blaylock said, ‘Since meeting Ilann and the Jisp team a year ago, I have admired the quality of innovation but also passionately believed in the disruptive opportunity of Jisp, so greatly needed not just in UK independent Convenience but other channels and markets globally. Working collaboratively with *shopt and Jisp offers incremental opportunity to the whole value chain and I am super excited to help make the vision a reality”

To find out more about Jisp’s services, visit https://business.jisp.com/