While many might expect the Pepperoni or Margherita to reign supreme, the overall winner was actually BBQ Chicken with 33% of respondents identifying this topping as their favourite. 31% preferred Pepperoni and 16% Mushroom. The always controversial Ham & Pineapple was favoured by only 8% of surveyed shoppers.
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So unpopular is the much-maligned Ham & Pineapple, that the nation’s public find Brussell Sprouts a less controversial pizza topping than having pineapple on their slice. When asked, 63% of those surveyed thought pineapple on a pizza was a real bone of contention, while only 9% felt the humble sprout worthy of critical debate.
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When it came to liquid accompaniments to a perfect pizza, Cola came out as the top tipple with 64% of the votes, while a cold beer was the choice of 20% of those asked. A glass of wine climbed in popularity the older the vintage with 15% of over 55’s selecting this option, but worryingly for wine makers it was completely absent from the 18-24 age group.
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The top occasion for grabbing a pizza was for that big night in, movie night (33%) while only 6% would buy for a party or celebration – surprising considering the pizzas prevalence on the buffet table of many parties past.
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Finally with a nod to the local trader and acknowledgement that big isn’t always best, it was the local independent pizza provider who fired up peoples’ appetites, with 43% of respondents saying they they’d rather keep their custom truly local. International chain Dominos took second place with 27% selecting it as their pizza supplier of choice, with Pizza Hut and Papa John’s taking the next two spots with 19% & 10% respectively.

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